Love on the Lot
The search for your perfect car is like the search for your perfect partner: You’ll invest a lot of time, you’ll do plenty of online research, and you might even go on a television show to find the right one.
For this campaign, we used the tropes of reality dating shows to highlight the different ways in which Dick Hannah Dealerships deliver on their promise of making the car-buying process nice.
We leveraged dating shows by mimicking their own promotional commercials; the hyper-condensed edits, out-of-context dialogue, and over-the-top music you expect from “This Season, on the Bachelor…”.
While the phrases and clichés we hear sound like the genre's familiar heightened drama, we’ll be visually demonstrating the “nice” version of what we hear.
Dick Hannah Dealerships, “Making nice your reality.’
Portland Timbers Sponsorship
Two Northwest icons, one building packed to the rafters with the best fans in soccer. In a stadium environment, our message cannot be complex. Fortunately, Dick Hannah has equity in a timeless, short statement that sums up its promise to customers: Believe in nice.
And in the confines of Providence Park, belief is a cherished commodity.
Let’s activate belief in a way that shows the 25,218 fans that we’ve been here since the beginning, and we get it; we believe in the legends, lore, and legacy this club has built in the community over almost 50 years of professional soccer as well.
We are in the park with them because we are supporters too. And we believe.