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PANDORA

John Legend (case study)

The brief was to leverage our exclusive access to John Legend and JL content to shift Pandora brand perception and promote the artist’s custom content station.

 

Our insight was transforming darkness to light. Lean into the power of transformation and John’s openness to sharing personal, BTS moments that connect his fans to the theme of his album, “Darkness and Light.”

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We also worked with various other artists including, Florida Georgia Line, Olivia Holt, Shawn Mendes, Rae Sremmurd, YG, Lil Yatchy, Questlove etc. 

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