ADIDAS
Foot Locker Unvaulted (case study)
In 2018, adidas brought back its beloved Ultraboost with an all-new design. Together with Foot Locker, adidas needed a stand-out countdown strategy to stoke wild anticipation for the shoe.
Tunneling into the high-stakes secondary sneaker market showed which styles were fetching insane prices and most worthy of “unvaulting.”
Our charge
Convince sneakerheads these Unvaulted drops were a glimpse into the next big thing from adidas in 2018: Get them to hear the hype, believe the hype, and act on it come release time. We built up the story of each shoe in physical and digital, creating an aura of mystery and exclusivity that sneakerheads crave.
We capped it off with the Unvaulted Escape Room experience in Hollywood, pitting visitors against the clock to solve puzzles and escape the vault in time to win prizes
All-Star Weekend (case study)
We were back at courtside in 2018, connecting fans to an immersive two-day extravaganza (dubbed 747) celebrating the wildest, funniest and best of basketball culture.
Our challenge
Bring the hype in social before and during the event. Working with a crew of 45, we embedded with the client and set up a mobile newsroom to capture the rapid-fire weekend lineup: product drops, panel discussions, a court designed by Pharrell Williams, and of course, Snoop Dogg v. 2 Chainz in All-Star’s first hip-hop hoops battle. We edited in real time and pushed out exclusive content on 5 global social channels.
NFL Reactive Social
A series of sixty pre-made video assets for Twitter and Instagram. The animated graphics, post-modern mashups of glitchy video and sparse vector art, literally spill the contents of adidas players’ heads when they reach anticipated achievements throughout the year, shedding light on athlete stories that go beyond what you see on Sundays.